Exclusive short-form content rollout on Mir News (Instagram Reels) designed for maximum engagement within a highly specific audience segment. When Huawei decided to enter the electric vehicle space, the objective was clear — redefine perceptions of a technology brand entering the automotive world. Partnering with Mir News, GMN executed a precision-driven video campaign designed for maximum engagement within a focused audience segment. The rollout wasn’t about mass exposure — it was about precision. Through short-form video storytelling optimized for Instagram Reels, Huawei captured attention, curiosity, and credibility among innovation-oriented viewers. Channel: Mir News (Instagram Reels) Type: Product Launch / Targeted Video Marketing This campaign showcased Huawei’s new electric car in a dynamic, visually captivating format that emphasized design, technology, and performance. The storytelling approach highlighted the car as a symbol of innovation, merging Huawei’s expertise in smart technology with the excitement of the EV revolution. Performance Insights ✨Audience Reach: 1.9 Million Views ✨Engagement: 27,000+ Interactions in 7 Days ✨Target Market: Innovation-focused audience (aged 22–40) ✨Achievement: 81% of total impressions from high-income tech enthusiasts ✨Location: Global (with strong traction in Asia & Europe) ✨Platform: Instagram Reels The short-form video quickly gained momentum among tech and automotive enthusiasts, with organic resharing and positive sentiment driving visibility far beyond the targeted niche. Impact ✅ Precision Marketing: Demonstrated how targeted short-form storytelling can achieve high engagement even within niche markets. ✅ Brand Expansion: Positioned Huawei as a credible and competitive player in the global EV industry. ✅ Audience Engagement: Achieved strong emotional connection and interest among innovation-driven, tech-savvy audiences. ✅ Market Relevance: Reinforced Huawei’s transition from a technology brand to a multi-industry innovator leading in smart mobility. This activation illustrates how data-driven targeting and creative storytelling can deliver impact without relying on broad reach. By merging Mir News’ social influence with Huawei’s engineering excellence, GMN produced a campaign that balanced precision, creativity, and measurable engagement. The Huawei × Mir News collaboration wasn’t just about launching an electric car — it was about driving innovation, redefining audience engagement, and signaling the arrival of a new force in the EV market.